PÜR On Point Tint Creamy Eyeshadow is a waterless, longwear cream-to-powder eyeshadow and primer in one, designed for light-to-medium, buildable coverage. The multitasking formula can be used alone as a standalone eyeshadow or as a base to prime lids for additional shadow. Formulated with skincare-first ingredients, this eyeshadow is designed to help smooth the appearance of fine lines and wrinkles while delivering high-performance, shimmery pigments in crease-resistant shades. In consumer perception testing, 94% of users reported that their skin felt smoother, softer, and hydrated. PÜR is a 100% vegan, cruelty-free brand and does not test on animals. The brand formulates without over 1,300 potentially harmful ingredients and specifically excludes mineral oil, petrolatum, parabens, gluten, and animal-derived ingredients from its products. PÜR emphasizes clean, consciously crafted formulas that aim to support skin’s appearance with every wear. Based on a consumer study conducted by PÜR.
Active program
